Digital Marketing also known as Online Marketing refers to content delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Advertisement/Marketing was hitherto mainly handled by Print and Television Media and Point of Purchase displays.
With the explosion of the Internet and the devices which rely on that, there has been a tectonic shift in the budgetary allocations of companies to the Digital Space.Consumers heavily rely on digital means to research products. Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications.
Digital Marketing is not just simply Search engine optimisation of a brand or a product. It is much more complex as to how the different digital channels are harmonized to promote a brand or product in the online space. It involves knowing the Target audience, optimizing the channels for SEO, have a comprehensive social Media strategy, breaking the silos of various Marketing channels so that they operate seamlessly and also to have the Metrics to measure your online Digital Marketing efforts.
This requires a case by case approach rather than a one size fits all approach. The customer has to be engaged continuously so that instead of a one- time sale he comes back for repeat orders.
We at Madras computer Academy fully realize the challenges and have brought together a team of experts from the industry to not only design the course syllabus but also to impart training which is relevant for the times. More than the theory students are exposed to real world case studies of Digital Marketing campaigns and to draw lessons from the success or failures of such efforts.
DEMAND FOR DIGITAL MARKETING PROFESSIONALS
The demand for digital marketing is rapidly increasing as an increasing number of businesses around the world seek to establish an online presence. By 2020, 20 lakh jobs will open up and by 2021, the number of web users is expected to reach 800 million. The range of digital marketing manager salaries in India for freshers and experienced professionals is Rs 4,00,000 to Rs 18,00,000.
Who can take this course?
Anyone who has a basic degree and a flair for Marketing can take this course. Call us, we will launch you on an exciting career as a Digital Marketeer.